Independence, Our Way.
Built with joy, led by culture, driven by truth.
Dear Flor isn’t just a company. It’’s our declaration to be independent.
And our declaration to flavor the future with care, joy, and cultural truth.
Like any true declaration of independence, it comes at a cost.
We don’t believe in shortcuts at the expense of integrity.
We navigate and rewire systems not built with us in mind—knowing it’ll take longer, cost more, and require more from us.
We say no to investors who don’t see the value in culture.
We work late. We rest when we can.
We believe that doing it right—not fast—is the only way forward.
So this is our version of independence:
We say no to shortcuts, even when the pressure to move fast is strong.
We choose joy over urgency, because joy builds things that last.
We lead with culture, not just commerce because that’s who we are.
We believe Filipino flavors belong everywhere. We’ve empowered and enriched this country for generations. It’s time we were valued.
We didn’t build Dear Flor to be different.
We built it because this is the only way we know how to be.
Joyful, intentional, and unapologetically Filipino.
Happy Independence Day. Here’s to everyone doing the hard work of building a future that doesn’t leave us behind and moves all of us forward.
Support our independent, Filipina-owned business this weekend.
Our 20% off sale runs through Sunday.
No code needed. Just conviction, culture, and something sweet.